From navigating upcoming policies to moving consumers to discover new products
Food, beverage & agriculture
In the ever-evolving landscape of food and beverage consumption, Weber Shandwick has proven its prowess. Our expertise lies in formulating compelling narratives about food, reshaping public attitudes and behaviours, fostering brand loyalty, and converting influencers into staunch advocates. This proficiency is rooted in our understanding of the genesis and propagation of food trends. However, our focus is not limited to the culinary world alone. We are equally adept at navigating the fluctuating policy environment of the European Union. Our team is constantly attuned to the shifts in regulations and policy changes, enabling us to respond to these changes with agility and foresight. Our strategic approach is designed to align with the EU’s evolving regulatory landscape, ensuring that our clients are always ahead of the curve.
We have successfully elevated numerous iconic brands to their unique cultural standing. Our expertise extends beyond mere brand promotion; we adeptly navigate intricate challenges such as global supply chains, food safety, farmer’s welfare, and disparities in food accessibility.
Our approach is serious, strategic, and tailored to the shifting policy landscape of the European Union. We remain vigilant of the evolving regulations and policy changes, allowing us to swiftly adapt and provide informed guidance to our clients. Our support for issues and reputation management is informed by a deep understanding of these policy shifts and their potential impacts on our clients.
Our global network comprises professionals who are deeply entrenched in the food industry, including registered dietitians, chefs, bloggers, and food writers. Their passion and expertise are dedicated to enhancing the reputation and reach of a diverse range of food brands and agricultural commodities, irrespective of their size or scale. This collective knowledge and experience enable us to effectively manage and enhance our clients’ reputation in the face of the EU’s dynamic policy environment.
What we're known for
Employing our deep understanding of today’s attitudes towards food and food manufacturing organisations and the shifting policy landscape that helps define these attitudes. Assisting food and beverage brands in carving out their distinctive cultural niche is a critical aspect of our work at Weber Shandwick, as it drives brand affinity and impacts financial performance. We engage with key communities that hold significant value to our clients, ranging from dieticians and medical practitioners to influential food bloggers and social media personalities.
Our approach is data-driven, utilizing real-time insights to help our clients intersect with emerging food trends and cultural shifts. This approach is particularly vital in the context of the ever-changing policy landscape within the European Union. Our team stays abreast of these shifts, ensuring our strategies align with current regulations and anticipated policy changes.
Our experience spans the entire food and beverage spectrum, from nutritious to indulgent offerings and consumer brands to influential B2B entities. Our expertise includes trade and association experience, product extension, and flavor launches. In all our endeavors, we prioritize issues and reputation management, providing our clients with the support they need to navigate the EU's dynamic policy environment.
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