Public Relations Manager

Brussels, Belgium

Published

28/05/2025

PUBLIC RELATIONS MANAGER, Integrated Media Belgian Market

About Us

Weber Shandwick is a leading global communications network that delivers next-generation solutions to brands, businesses, and organizations in major markets around the world. As part of the wider Interpublic Group, we combine global reach with a strong local footprint – serving clients both locally and internationally. Guided by world-class strategic and creative thinkers, we have earned some of the most prestigious awards in the industry.

At Weber Shandwick, we believe in contributing value to earn value—whether that’s earned media, attention, reputation, loyalty, or business. Our culture is dynamic, inclusive, and open-minded. Here, you can be yourself, take ownership of your impact, and collaborate with a diverse team of media experts, strategists, creatives, digital specialists, and policy advisors. We invest in your growth and foster a supportive environment where creativity and innovation thrive.

About The Job

We are looking for a motivated, creative, and enterprising Public Relations Manager with around 5 years’ experience in integrated communications and media relations. You will work on a diverse portfolio of clients active in the Belgian market and internationally, spanning sectors such as professional services, sustainability, food & agriculture, technology, and healthcare.

In this role, you will develop and implement integrated communication strategies that enhance our clients’ presence and reputation across both traditional and digital channels. You will lead integrated campaigns, conceptualize creative activations, and deliver strategic insights through powerful social and analytics tools.

You will thrive in a fast-paced, collaborative environment, managing relationships with clients, media, and colleagues at all levels. Fluency in Dutch and/or French, along with a strong command of English, is essential.

What You’ll Be Doing

Maintain daily client contact, serving as a trusted resource and advisor.
Translate communications plans and strategies into day-to-day tactics.
Counsel clients and colleagues on establishing effective relationships with stakeholders.
Lead or co-lead story mining sessions with subject matter experts and client executives; develop news-making story angles that drive strong results.
Understand news cycles, cultural shifts, industry trends and issues that directly and indirectly affect the client and analyze and distill meaningful insights from media coverage in Belgium. Understanding of the pan European/Brussels media landscape is a plus.
Generate story ideas and topic angles, draft media materials, and pitch media to land earned coverage.
Develop strategic messaging; support creation of integrated media plans and proposals.
Measure and report campaign impact using social and analytics tools to continuously optimize results.
Collaborate across teams, contribute to agency development, and assist with new business opportunities.
Mentor and support junior team members, fostering their professional growth and success.

What We’re Looking For

Around 5 years’ experience in public relations, agency or in-house, with a strong track record in media relations and integrated communications.
Proven expertise in corporate communications, integrated strategy, media relations and thought leadership – preferably in professional services, HR, sustainability, food & agriculture, technology, or healthcare.

Established relationships with Belgian media (reporters, editors, podcasters, freelancers and contributors). Knowledge of the pan-European/Brussels media landscape is a plus.

Demonstrated success with media strategy, story development, and pitching and content creation.
Experience writing PR plans and proposals with clarity and strategic insight.
Ability to work independently and collaboratively within a team-oriented, fast-paced environment.
Excellent oral and written business communication skills, with the ability to instill confidence in clients and colleagues.
Strong project management skills and a proactive, adaptable approach to change and challenges.
Proactive character, able to navigate changeable and fast-paced environments with high expectations.
Fluent in Dutch and/or French, good command of English.

Why Join Weber Shandwick?

Work with some of the most respected brands and innovative clients in Belgium and around the world.
Join a diverse, inclusive, and award-winning team that values your unique perspective.
Enjoy a culture that encourages creativity, collaboration, and continuous learning.
Thrive in a supportive environment that balances high expectations with respect and work-life harmony.

Ready to Make an Impact?

If you’re passionate about shaping stories, building reputations, and driving integrated communications that deliver real results, we want to hear from you!

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We make our careers website accessible to any and all users. If you need an accommodation to participate in the application process, please contact us at JobAppAccommodation@ipgdxtra.com. This email address is not for general employment inquiries or vendors; rather it is strictly for applicants who require special assistance accessing our employment website. Due to volume, messages sent to this email address that are not related to an accommodation cannot be answered.

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What’s happening?

Weber Shandwick is a leading global communications network that delivers next-generation solutions to brands, businesses and organizations in major markets around the world. Led by world-class strategic and creative thinkers and activators, we have won some of the most prestigious awards in the industry. The Weber Shandwick Collective is part of the wider Interpublic Group.

We are looking for a motivated, creative and enterprising Digital Manager to join our digital team – working across a varied range of clients across consumer, healthcare and technology.

As a Manager in our team, you will be responsible for developing and implementing comprehensive digital communication strategies to enhance our clients’ online presence and reputation, plan and oversee digital and paid media campaigns, conceptualize creative digital activations and measure & deliver strategic insights through our powerful social and analytics tools.

What you’ll be doing

Work with our strategists and creatives to conceptualise impactful campaigns and digital communications strategies that live across the digital ecosystem
Plan, manage and optimize paid media advertising campaigns, ensuring they align with our overall marketing and business goals.
Be comfortable with an array of digital platforms for content and amplification (e.g. social media , SEM, web content management etc.)
Analyze and interpret social analytics to guide strategy development and decision making.
Oversee and manage digital projects from conception to execution, ensuring they meet deadlines and budget requirements.
Collaborate with our cross-functional teams to ensure all digital communications are cohesive and align with overall clients’ goals.
Stay current with latest industry trends and advancements to keep our digital projects ahead of the curve.

What we’re looking for

A minimum of 4 years of experience in a similar role within communications consultancies or agencies.
Proven experience in managing paid media advertising, SEM, social analytics
Exceptional understanding of digital communications strategy and the ability to implement it effectively.
Strong analytical skills with the ability to interpret and translate data into actionable plans.
Excellent project management skills with the ability to manage multiple projects simultaneously with diverse teams
Bachelor’s degree in Marketing, Communications, or a related field.
Proficient English, any level of French and Dutch appreciated but not required.

We are looking for a candidate who is ready to start as soon as possible. If you are a motivated and strategic thinker with a passion for digital communications, we would love to hear from you.

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Brussels, Belgium

Portfolio Lead, Sustainability, Food & Agriculture (Corporate & PA)

Sustainability, Food & Agriculture Portfolio Lead (SVP/EVP), Corporate & Public Affairs

PRACTICE: Sustainability, Food & Agriculture

LOCATION: Brussels

A little bit about us in: Sustainability, Food & Agriculture

It’s never been a more challenging and exciting time to work in Corporate Affairs. Artificial intelligence, data-driven insights and tangible tech solutions are all being used to communicate with a public who are more engaged than ever before. At Weber Shandwick, we’ve always been on the front foot when it comes to innovation within the industry. We delve deeper to deliver genuine impact whilst meeting business objectives for our clients.

It’s no surprise that big changes call for bold approaches. Our diverse team is known for bringing campaigns to life through digital innovation and multi-platform creative work. We handpick the best talent in the industry to include not only great communicators, but also specialists in strategy and planning, insights and analytics, and digital experts, award-winning creatives, media experts & corporate & public affairs specialists to name but a few, to help our clients seamlessly navigate the ever-changing landscape.

What We’re Looking For

We are looking for a Sustainability, Food & Agriculture Portfolio Lead (SVP/EVP) to lead our impressive Sustainability, Food & Agriculture team in Brussels. You will lead a team of EU & Global communications and policy specialists whilst also building on the success of WS in corporate sustainability, food & agriculture; to expand and propel the business forward. As part of this, we are looking for a candidate who can bring fresh thinking, new business opportunities and prospects in sustainability, food & agriculture and a proven track record in securing new business.

Your primary responsibility is to lead and manage the client portfolio including Fortune 500 organisations and trade associations. You will be the senior point of contact for clients, understanding their needs, and translating them into effective integrated communications and advocacy strategies. As a leader, you will be responsible for maintaining client satisfaction, managing client relationships, and ensuring that projects are executed in alignment with the clients’ expectations & goals.

The Sustainability, Food & Agriculture Portfolio Lead will also take charge of resource allocation for clients, taking into account the budgets & the required skill sets working in close collaboration with expertise leads. This involves understanding the expertise required for each project and communicating these needs to the appropriate expertise leads.

New Business & Growth Responsibility

The Sustainability, Food & Agriculture Portfolio Lead will be responsible for expanding the services offered to existing clients. You will identify opportunities for upselling and cross-selling additional services that align with the clients’ evolving needs. By maintaining a deep understanding of our clients’ industries and challenges, you can proactively propose innovative strategies that showcase WS Brussels’ value and expertise.

What you’ll be doing

CLIENT AND WORK:

Client Portfolio Leadership: Leads and assumes responsibility for their portfolio ensuring client-centric approach in all aspects. Maintains a deep understanding of the accounts and their needs within the portfolio.

Strategic Advisor: Serves as trusted advisor to senior clients within their portfolio. Internally, plays a role as the go-to for industry knowledge for WS Brussels and the network.
Resourcing: Enables high-quality client deliverables and ensures that client accounts are staffed with the right people.
Portfolio P&L: Is responsible for the portfolio P&L with a growth mindset

LEADERSHIP AND TALENT DEVELOPMENT:

Reporting lines: Reports to the Head of Client. Manages account leads & portfolio team members. You will also partner closely with corporate leads in both Brussels and across other EMEA offices to navigate additional business opportunities and help drive new business into Brussels.

People Management: Provides coaching, line management, feedback, and support to team members in their portfolio, ensuring people goals are aligned with the portfolio’s’ business strategy.
Talent Acquisition & Hiring: Leads Talent Acquisition as main hiring manager for the portfolio.

GROWTH AND BUSINESS DEVELOPMENT:

Growth & New Business: Drives the growth strategy for the portfolio – actively seeks to grow portfolio through organic & proactive new business initiatives, activating own network of contacts in the industry.

Organic growth: Demonstrates a sound understanding of our different areas of expertise, how these can be deployed to solve clients’ business challenges and creates opportunities for organic growth & synergies.

Financial acumen: Collaborates with agency leadership to meet the portfolio’s financials goals and profitability targets.

Industry knowledge: Advances industry/sector leadership and drives agency reputation through thought leadership, marketing and new business initiatives.

BUSINESS ACUMEN:

Market Understanding: Maintain a deep understanding of industry dynamics, agency competitive landscape, and emerging trends within each expertise, guiding strategic decisions for client portfolio.

What do we offer?

Weber Shandwick Brussels offers invaluable opportunities for enthusiastic and driven individuals to grow as Public Affairs professionals. We offer a competitive salary with excellent benefits (mobile phone, group insurance, hospitalization & extra medical costs insurance, a representation allowance, lunch vouchers), 20 days annual leave + 10 days extra-legal holidays, and flexible working (including up to 6 weeks working from abroad).

We are a global company, so we offer the advantages of a big firm, including leading-edge AI and analytics tools and the resources to invest in your personal and professional growth. But, at our heart, we still have the spirit of the small company we used to be: entrepreneurial, ambitious, fun. We are known for our imaginative and powerful campaigns that drive policy change, great client relations, collaboration, and teamwork – and our success is down to our amazing people. We look for original thinkers, who are passionate about policy and politics, and have a point of view, those who are constantly curious, commercially driven, deliver to a high standard, and are keen to contribute to our success.

About us

Weber Shandwick is a leading global communications network that delivers next-generation solutions to brands, businesses, and organizations in major markets around the world. Led by world-class strategic and creative thinkers and activators, we have won some of the most prestigious awards in the industry. The Weber Shandwick Collective is part of the wider Interpublic Group.