Securex
Project: Reposition Securex as a partner in employment and entrepreneurship
Claim thought leadership in a crowded HR landscape
Securex helps 100.000+ companies navigate a complex labour market. Via storymining we identify and leverage its data & expertise to create compelling campaigns that grow visibility, strengthen corporate reputation and underpin business goals.
01The Context
Securex has heavy HR sector competition and faces both direct as indirect competitors in their media arena.
02The Move
Entrepreneurs and civil society need strong, reliable data at the right times along with proper experts to understand the context they operate in.
03The Action
Cocreation of data-driven storytelling delivers audiences with timely stories with well positioned thought leaders to provide top level insights.
04The Impact
Securex is perceived as a centre of expertise on the many HR topics in the market with continuous visibility in various channels and an increasing share of voice.
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