Driving the debate on European innovation 

Ericsson needed to shift its perception among EU policymakers and demonstrate the crucial role intellectual property and standardisation play in enabling sustainable innovation in Europe.

Partnering with the youth NGO ThinkYoung, we ran a months long comms campaign culminating in the European Inventors Week in the European Parliament.

The campaign included a bespoke website, social media campaign, and a week of events and exhibitions in the EU Parliament bringing together policymakers, inventors and youth organisations.

We obtained the endorsement of eight Members of Parliament and the patronage of the European Commissioner. The campaign achieved an aggregate organic audience of 2.8M and the engagement of 45 different organisations on social media.